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OmniPass

Brand

OmniPass brand guidelines

A single reference for how the OmniPass identity is applied across the website, product surfaces and commercial material. A downloadable version of this document is available from our team on request.

1. Logo

OmniPass logo markOMNIPASS

Primary lockup: concentric amber mark plus wordmark. The mark reads as layered payment rails around a single core.

Usage rules

  • Clear space around the lockup: at least the height of the mark.
  • Minimum mark size: 20px on screen, 8mm in print.
  • OMNI is set in foreground, PASS in signal amber. Never invert this.
  • Do not rotate, stretch, outline, add shadows or recolour the mark.
  • On light backgrounds use the mark on ink; never place amber on white type.

2. Colour

The palette is dark-first. Ink carries every surface, amber is reserved for a single point of emphasis per view, emerald only signals live or successful states.

Ink (background)

--background

oklch(0.16 0.008 265)

Panel (surface)

--panel

oklch(0.215 0.01 265)

Signal (amber)

--signal

oklch(0.78 0.145 68)

Status (emerald)

--status

oklch(0.82 0.15 165)

Fog (text)

--foreground

oklch(0.93 0.006 260)

Mist (muted text)

--muted-foreground

oklch(0.7 0.014 262)

3. Typography

Display

Space Grotesk

Headings, 600 weight, tracking -0.02em. Sentence case, never all-caps except the wordmark.

Body

Inter

Body copy 400/500, 16px base, relaxed leading, max 62 characters per line.

Meta

JetBrains Mono

Eyebrows, labels, statuses and contact details. Uppercase, 0.2em tracking, 11px.

4. Layout, radius and motion

Layout

Max content width 1152px, 20px gutters. Sections separated by 1px borders rather than large gaps. Hairline grids for stats and capability tiles.

Radius

Base radius 9px. Cards 12px, pills fully rounded, images 12px. No sharp corners and no radii above 24px.

Motion

Restrained: 220ms ease card lift, 32s linear logo marquee, static ambient glow. No fade-in on every element, no parallax.

5. Voice

We say

  • “We distribute and bill subscriptions for our product partners.”
  • “Partner products, plus a few of our own, on our acquiring rails.”
  • “Clear price, clear renewal date, cancel any time.”

We avoid

  • Calling OmniPass a “pass” or a purchasable product.
  • Implying we build every product ourselves — most are partner products.
  • Gambling or guaranteed-winnings language.
  • Unverifiable scale claims and generic startup filler.